Born and raised in Sacramento, Farrell has loved design since she was a child. An accomplished photographer and graphic designer she has propelled herself to take on total concept projects that utilize her unique skill set.
Farrell draws inspiration while exploring the pleasures of cooking, day trips to Napa or Tahoe, regional and international travel, live theater and photographing the world around her. She believes that a singular idea has the ability to stir up strong emotions — to move us, change us. Successful design connects ideas to feelings in a universal manner independent of language, culture and geography.
Armed with over 20 years of marketing and design experience, Farrell approaches every enterprise from a marketer’s understanding and an art director’s keen eye.Download POrtfolio