CLIENT
Pink Balloon LLC
TOOLS
Illustrator, InDesign & Wordpress
ROLE
Art Director
A touch of whimsy for a start-up lifestyle coach.
Elegant but approachable, easy to use e-book & website for a female-centric, web-based company. Design direction expresses a new beginning with the modern use of colors and sophisticated playfulness.
Usage: email, social media & website.
Colorful 17-page lifestyle guide e-book.
![](https://uploads-ssl.webflow.com/5f7634570995610ce3c7dba7/5f8ce89bc4274060533260b6_e-book-Pink-Balloon.jpg)
Easy to navigate parallax website.
![landing page of website](https://uploads-ssl.webflow.com/5f7634570995610ce3c7dba7/5f8ce8a7e3d2d338d76f6c00_Pink-Balloon-landing-page.jpg)