On the Road Branding


Farmland Street


Illustrator & InDesign


Creative Direct

Start-up food truck hand crafting crepes & pies.

Brand identity to convey fun, approachable fresh food that you eat with your hands. Due to lack of space, and the owners' desire to minimize their carbon footprint, an uncomplicated, flexible system was just the ticket.

Usage: corporate identity, outdoor

Dual business card for the owners and event banner.

Versatile magnetic signage system that stuck directly to the truck's side quickly changes up menu items for the day and messaging options.

Truck wrap illustrations remind patrons of their childhood when they ate with their hands and made wishes on dandelions.

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