Series of six billboards featuring whimsical portraits of the Chefs and kitchen staff for a restaurant group wanting to highlight the people behind their food. All interchangeable with a consistent message.
Usage: outdoor, social media, office installation.
We Speak Fresh, a year long outdoor campaign.
Each image was interchangeable with text staying in the same position for continuity.
Initially, the client was hesitant to feature just one image, so this creative kicked off the campaign, but then the single image won out and continued the campaign for the rest of the year.