farrellscott - photographer and designer

System was designed to welcome you before you even stepped inside.  A casual and modern aesthetic, three versatile brand tag-lines, and storytelling through photography.

Usage: corporate identity, social media & advertising

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Identity system consisted of note card with interior of dining room on the back, business cards featuring 6 different interior images and label for to-go containers.

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Dining & bar menus continued using the tag-lines and short stories about creating the restaurant and history of the building.

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Happy Hour promotion through social media featured five collaborative headers and posts and a table tent with specials.

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To introduce the restaurant, print/digital advertising, social media, and rack cards featured beautiful food imagery with tag-lines used as headlines.