System was designed to welcome you before you even stepped inside. A casual and modern aesthetic, three versatile brand tag-lines, and storytelling through photography.
Usage: corporate identity, social media & advertising
Identity system consisted of note card with interior of dining room on the back, business cards featuring 6 different interior images and label for to-go containers.
Dining & bar menus continued using the tag-lines and short stories about creating the restaurant and history of the building.
Happy Hour promotion through social media featured five collaborative headers and posts and a table tent with specials.
To introduce the restaurant, print/digital advertising, social media, and rack cards featured beautiful food imagery with tag-lines used as headlines.