CLIENT
Visit Sacramento
TOOLS
Powerpoint & InDesign
ROLE
Art Director
Application of new brand archetype and standards.
Led team in discovering brand voice and tone, applying a new brand archetype, and creating guidelines that resonate internally and externally throughout every touchpoint. Powerpoint presentation & booklet of brand guidelines covering destination marketing organization's values, logo usage, typography, graphics, photography, voice/behavior, language & co-branding.
Usage: stakeholder, staff and vendor presentations & training.
PowerPoint presentation of brand standards, includes cover, subsection cover, and nine-page layouts, and is used as a template for all company displays.
New brand standards 23-page booklet.
