Brand Standards Presentation & Booklet


Visit Sacramento


Powerpoint & InDesign


Art Director

Application of new brand archetype and standards.

Led team in discovering brand voice and tone, applying a new brand archetype, and creating guidelines that resonate internally and externally throughout every touchpoint. Powerpoint presentation & booklet of brand guidelines covering destination marketing organization's values, logo usage, typography, graphics, photography, voice/behavior, language & co-branding.

Usage: stakeholder, staff and vendor presentations & training.

PowerPoint presentation of brand standards, includes cover, subsection cover, and nine-page layouts, and is used as a template for all company displays.

New brand standards 23-page booklet.

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